are your student-athletes prepared for success?
The Student-Athlete Financial Wellness Playbook™ provides relevant and engaging ways for athletes to understand money, build healthy habits and get the tools they need to make a lifetime of financial decisions with confidence.
Address mental health and causes of stress
Increase inclusion and equity to resources
Demonstrate compliance with NIL
Show your commitment to preparing athletes to thrive beyond their years on campus. After all, student success is institutional success!
based in research & real world experience
The Student-Athlete Financial Wellness Playbook™ offers a platform for athletes to fire up their money focus, learn essential life skills, and take responsibility for their choices.
Brings a fresh, inclusive athlete-driven perspective (unlike impersonal software or boring presentations)
Embraces different learning styles for student-athletes to learn new concepts, set goals and flex their money muscles
Uniquely emphasizes both foundational finance concepts and mindset training, which makes education tangible and actionable - lessons that actually stick!
finance fundamentals
The Playbook covers the ultra-important personal financial management lessons not covered in typical collegiate educations. More than just teaching definitions, we guide implementation in real lives, making a real difference.
money mindset
In sports we train our minds to prepare for multiple scenarios. The Playbook lays a foundation to train the money muscles athletes need to make a lifetime of financial decisions with confidence.
Created With The Athlete Mindset
We understand the life of a student-athlete - programs are led by Sheila Walsh, former competitive Division I athlete and part of two NCAA National Champion teams.
We’ve seen the costly mistakes to avoid - as a CERTIFIED FINANCIAL PLANNING™ professional and investment management veteran, Sheila has helped thousands of individuals and professionals.
This combination allows us to meet student-athletes where they are, motivating them to boost their financial literacy, take action and cultivate leadership and life skills.
“Sheila’s approach to financial wellness is straightforward while at the same time intuitive. As an athlete, it’s the kind of coaching method that I’ve witnessed inspire champions to play at their best.”
Inclusive Education
When it comes to money support for athletes, the focus often turns to specific sports, genders and individuals. The Playbook is designed to make financial wellness widely accessible
Female Athletes
have new opportunities for compensation with NIL rules. Dedicated programming is available, creating space for specific communities of student-athletes, including women
Playbook Components
The Student-Athlete Financial Wellness Playbook™ teaches leadership skills and personal finance concepts via large or small group sessions, online courses, individualized coaching and technology - creating opportunities for all sports and genders.
The Playbook features interactive learning experiences and dynamic content to resonate with different learning styles. Programming can be customized to embrace your school’s culture and meet specific learning objectives.
workshops
Live webinar experiences for student-athletes engage audiences in an empowering environment
online courses
On-demand learning and skills training are convenient for athletes juggling multiple priorities
1:1 coaching
Office Hours for athletes seeking individualized guidance to implement and take action
ALSO AVAILABLE
On-demand topical videos
Email, social media & text Learning Challenges
Alumni interviews
The Playbook is informed by the successes and lessons learned of athletes across sports and genders
“What do you wish you knew about money sooner?”
“Credit card debt is real! And it happens fast!” - former Division I female soccer player
“More about compounding interest” - former female Division I rower
“Understand your spending trends and burn rate. Keep track. Adjust accordingly.” - ex NFL player
“That it’s definitely not too early to start saving, planning for retirement, investing and generally speaking build a long term mindset about financial wellness.” - former Division II male soccer player
By providing proactive education and personal development opportunities, you have the power to help student-athletes during their college experience and beyond
“I hadn’t been feeling prepared for the adulting I know is coming after graduation and my college classes don’t necessarily address this. As an athlete, I pride myself on preparation, discipline and drive - thank you for this opportunity to bring those into a super important part of my life!”
Ready to lead the way? Contact us for a complimentary demo!
Access for current students
The Student-Athlete Financial Wellness Playbook™ mini-course
*Source: A Study of NCAA Student-Athletes: Undergraduate Experiences and Post-College Outcomes. NCAA / Gallup Inc. 2020