Financial Decision-Making for Athletes
Workshops that help athletes navigate money choices during and after competitive careers.
Money choices for athletes often arrive suddenly and with urgency.
It could be the opportunity for NIL income, a new contract or sponsorship, or an unexpected career transition due to an injury. Suddenly, athletes are forced to turn their attention to their finances, which may not have been a focus during years of training and competition.
These workshops help athletes apply the habits and mindset they bring to sport to the financial decisions they face throughout their lives.
Built From an Athlete’s Perspective
As a former NCAA Division I national champion and Hall of Fame rower, Sheila understands the habits, pressure, and identity that come with competitive sports.
Her work connects the habits that lead to athletic success, such as preparation, focus, and consistency, with the financial decisions athletes face during and after their careers.
What Athletes Say They Wish They Knew Earlier
“Credit card debt is real. And it happens fast.”
- Former Division I soccer player
“I really wish I understood the power of compounding interest earlier.”
- Former Division I rower
“Understand your spending trends and burn rate. Keep track. Adjust accordingly.”
- Former NFL player
“It’s never too early to start saving and investing, or building a long-term financial wellness mindset.”
- Former Division II soccer player
Common Workshop Topics
Programs focus on the financial decisions athletes frequently face:
NIL, Sponsorships & Early Earnings
Understanding income, taxes, and making financial choices amid various influences when money starts coming in.
Financial Decisions After Competitive Sports
Navigating the transition from athletics to new careers and financial choices.
Building Financial Habits
Learning personal finance fundamentals and how to structure your personal finances.
Managing Money When Voices are Loud
Navigating a path aligned to your values and goals in a world when surrounded by unsolicited opinions and input from family members, friends, and “advisors.”
Trusted by Athletes & Coaches
“ The transition from professional sports to a corporate career is a challenging one. I wish I had access to Sheila’s financial wellness education when I retired! She understands the life of elite female athletes and is so much more relatable than other people I’ve met in finance. Plus, I love that her programs have sports analogies!”
“Sheila’s approach to financial wellness is straightforward while at the same time intuitive. As an athlete, it’s the kind of coaching method that I’ve witnessed inspire champions to play at their best.”
“After Sheila’s program, my team reported feeling more confident and in control of their money - something they hadn’t focused on much before.”
“I didn’t feel prepared for the ‘adulting’ that comes after graduation. My classes don’t necessarily address this. As an athlete, I pride myself on preparation, discipline and drive. This program helped me bring those habits into a super important part of my life!”
Programs Drive Outcomes for:
NCAA athletic departments
athlete transition programs
NIL education initiatives
leadership programs for student-athletes
professional teams
Help Your Athletes Excel
Workshops can be hosted by universities, professional teams, or organizations that support athletes during and after competitive careers.
Course access for current student-athletes
The Student-Athlete Financial Wellness Playbook™ mini-course